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POSTCARD We crafted this informational postcard to stay top-line and therefore easy to re-mail throughout the campaign.
SOCIAL MEDIA I crafted bite-size explanations of Dale’s individual platforms and posted them as regular, recurring hits on his Facebook page. The tactic accomplished three goals: maintaining constant communication to keep Dale top-of-mind with hi
RECRUITMENT EMAIL In addition to emails that promoted Dale and his platforms, we also crafted emails to recruit volunteers to help campaign for him. The email hits were spaced at regular intervals, included multiple redundant hyperlinks, accompli
FINAL EMAIL This email provided one final push that succinctly combined an assumptive thank-you and a bold link button for helping people find their polling places.
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