ImOn Communications

What started as a single print ad quickly exploded in popularity and effectiveness to become a multi-channel campaign including direct mail, television, digital billboards, outdoor and even truck wraps.

PRINT AD

ACQUISITION POSTCARD

OUTDOOR

VEHICLE WRAP

Elect Dale Todd

Dale Todd's 2017 campaign for Cedar Rapids City Council rode on a wave of community support but lacked a cohesive communications strategy both in message and channels. As the campaign's communications strategist, I developed a focused positioning platform for him along with a calendar of communication hits and ongoing community education postings across channels that included email, social media, direct mail and shake-hands-and-kiss-babies handout collateral. And Dale won his seat handily by 75%.

POSTCARD
We crafted this informational postcard to stay top-line and therefore easy to re-mail throughout the campaign.

SOCIAL MEDIA
I crafted bite-size explanations of Dale’s individual platforms and posted them as regular, recurring hits on his Facebook page. The tactic accomplished three goals: maintaining constant communication to keep Dale top-of-mind with his base and potential supporters, providing details of his plans that were easy to read and not overwhelming, and arming his supporters with easy-to-remember information to spread their enthusiasm for him virally.

RECRUITMENT EMAIL
In addition to emails that promoted Dale and his platforms, we also crafted emails to recruit volunteers to help campaign for him. The email hits were spaced at regular intervals, included multiple redundant hyperlinks, accomplished different goals at each drop and remained CAN-SPAM compliant throughout the campaign.

FINAL EMAIL
This email provided one final push that succinctly combined an assumptive thank-you and a bold link button for helping people find their polling places.

DirectBuy Multi-Channel

DirectBuy is a wholesale buying club for practically anything in your home. Since decorating and remodeling are (supposed to be) fun, I took a light-hearted, somewhat quirky tone with the copy for this campaign. It included FSIs, self-mailers and door hangers distributed in the areas closest to DirectBuy showrooms. The work was wildly popular, and the campaign ran in various channels for over two years.

FREE-STANDING INSERT

SELF MAILER

DOOR HANGER